First Dive
Build a business that outperforms you.
If your business can’t run a week without you, you don’t own a business yet. You own a very demanding job. First Dive shows you why, and where to start changing it.
- Name the six root dilemmas that keep founders stuck
- See which stage your business is really at: Infancy, Growth or Scale
- Leave with the first tactics to start building a business that runs without you
Take your First Dive
Next session: [DATE TBC]. Register and we’ll confirm the date and send your Zoom link.
Bonus: get our free e-book, The Founders’ Dilemma, as soon as you register.
[PDPA CONSENT LINE + PRIVACY POLICY LINK — team to confirm wording]
The ocean of business is vast. It’s easy to get pulled by the currents.
“My business won’t survive without me.”
Without growth and proper succession planning, the business can’t carry on without you there every day.
“I’m always fighting fires.”
Long hours, no holidays, no time for yourself. You’re tired of being pulled along instead of steering.
“I can’t seem to grow further.”
More marketing, more networking, more posts, and revenue still sits in the same place year after year.
“I can’t find the right people.”
Without a clear HR framework, hiring and keeping good people is always an uphill battle.
90 minutes that change how you see your business
First Dive is a condensed, live version of the MOTD Mini Bootcamp, the programme Coach Faz has run for business owners since 2018.
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1
The Founders’ Dilemma
The six root traps, from limited capital to lack of leadership, and how MVP, Money, Staff and Time squeeze each other.
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2
Infancy, Growth or Scale?
Where your business really sits today, and what each stage demands from you as the owner.
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3
A first taste of Faz’s 22 Tactics
The foundation moves Coach Faz used to grow his own firm four-fold, and which one to start with this month.
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4
Failure vs challenges
Why setbacks aren’t the end, and practical ways to keep going when the water gets rough.
Built for owners who are ready to stop being the business
Founders building the base
Under $100K in revenue and doing most things yourself. Get the foundations right before bad habits set in.
Owners stuck working IN the business
$100K to $1M, a small team, and every decision still comes back to you. Find the way out.
Owners who want their time back
For family, health and the things you love, in a business that keeps running while you rest.
Coach Faz
Dr Mohamed Fazluddin, CA, FCCA, ATP, DBA · Founder & Anchor Coach, Monsters of the Deep®
For his first 15 years in business, Faz had no clear vision and learnt everything the hard way. In 2015, a cycling accident put him in hospital for a week, and he realised his business couldn’t survive a week without him.
He decided to fix every problem from the root. Over the next nine years, his accounting firm, Accounting Superhero, grew four-fold to a team of 40, led by a core team he trusts.
In 2018 he started Monsters of the Deep to help other owners do the same, with practical frameworks, honest coaching and a community of owners who’ve been there.
What MOTD members say
From owners in our coaching programmes and Uni Day retreats.
“By joining the MOTD program, I can see the growth of my business as a result of my revenue doubling and my ability to build a new team to achieve my goals.”
Pulsefusion Pte Ltd
“Ever since I joined this MOTD program, my business has grown very well and I can see the difference in myself and my business. I see myself as a better leader.”
As Soleh Food Trading Pte Ltd
“Everything is broken down into actionable step, and the best part, that makes it not overwhelming to execute.”
Pokok Kurma Pte Ltd
“The business has gone to the right directions with proper accounting and with good collaborations with other businesses.”
Camel Caravan
“I’ve even come out of the box and I managed to do things that I usually wouldn’t have done.”
Kids Play Bag
“I find this program is quite a holistic program. You (Coach Faz) have helped us in making progress on our journey.”
Abu Mubarak Pte Ltd
The Founders’ Dilemma
Six traps that keep business owners stuck, and how to start climbing out. Written by Coach Faz as a workbook: real-world stories, honest reflection questions, small moves for this week, and a 12-point self-diagnosis.
It’s yours the moment you register for First Dive. Reserve your free seat and we’ll send the e-book to your inbox straight away, so you can read it and complete the self-diagnosis before the live session.
Register and get the e-bookBefore you dive in
Is First Dive really free?
Yes. There’s no cost to attend the live session, and you’ll receive the e-book free as soon as you register.
When is the next session?
We run First Dive monthly, or sooner when enough owners sign up. Register and we’ll email you the confirmed date and your Zoom link.
How long is it?
90 minutes: 60 minutes of teaching with Coach Faz, then 30 minutes of live Q&A where you can ask about your own business.
Do I need to prepare anything?
Just bring a pen and an honest view of your business. If you have time, read The Founders’ Dilemma before the session and complete the self-diagnosis.
Will there be a recording?
[TEAM TO CONFIRM]
What happens after the session?
You’ll be invited to book a 30-minute session with Coach Faz to talk through your business, and to find out about the MOTD Uni Day Retreat, our in-person programme for owners ready to go deeper.
Ready to take your First Dive?
Start building a business that outperforms you. It’s free, live and 90 minutes.